Social Media Day and Leveraging the Power of Conferences - Chicago Social
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Social Media Day with Tyler J. Anderson

Social Media Day and Leveraging the Power of Conferences

Social Media Day and Leveraging the Power of Conferences

Tyler J. Anderson, Founder/CEO of Casual Fridays, Host of the Social Media Social Hour Podcast, Event Producer of Social Media Day San Diego and Creator of Tack, joins us to talk about how to get the most out of attending conferences, like Social Media Day San Diego (or Chicago Social) and then takes us through his brand new web app that helps curate user-generated content and obtain permission to use those photos. It’s an episode jam-packed with great information.

About Tyler J. Anderson

Tyler Anderson is a social media marketing entrepreneur, speaker, and host of the Social Media Social Hour Podcast. He’s the founder and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego. He has over 14 years of digital marketing, social media marketing, and public relations experience and has worked with hundreds of brands on social media and content marketing initiatives including top hotels and resorts for Marriott International, the San Diego Tourism AuthorityPenske AutomotiveJersey Mike’s Subs, and One World Observatory at the World Trade Center.

Reaching Tyler:

Website: TylerJAnderson.com
SnapChat: TJASnaps

Casual Fridays
Website: www.casualfridays.com
Facebook: facebook.com/CasualFridaysInc
Twitter: @CasualFridaysHQ
Instagram.com/CasualFridays

Social Media Day San Diego
http://socialmediadaysandiego.com

Tack Web App
http://FoundonTack.com

Tips for Getting the Most of Conferences:

  1. Embrace the Fear – Don’t be afraid to talk to stranger. Whether you are walking into a networking event or session, don’t be afraid to introduce to someone. Get out of your comfort zone and network! Stay motivated to network.
  2. Relationships Form Before the Conference – Many conferences have Facebook or LinkedIn groups that bring together attendees before anyone shows up to the conference. Get involved in these groups or grab the event hashtag and start talking with others who are attending.
  3. Design Your Schedule – This is a lot more than just picking out the sessions. Determine who you want to meet for breakfast, lunch, dinner or drinks with. Create a wish list of people that you would like to meet. Do your research on them and then try to create opportunities to meet them. Think about who you can help and then introduce yourself.
  4. Less Talk, More Listening – You will be a much better conversationalist is you just stop talking and start listening. Whether you are networking with potential customers or thought leaders or everyone in between, listen first. Then be a connector and make an introduction. You will get much farther that way. People will remember that and go the extra mile to repay you for that.

Curating User Generated Content

Working in an agency gives you the unique ability to understand the pain points of people who are managing social media. Tyler and the crew at Casual Fridays first identified the issue when it came to social media analytics and they developed a product to relieve that pain point (www.scoreboardsocial.com). One of the bigger pain points now is curating content that people are posting online about brands. So they created a solution called Tack.

Tack is a cool web app that allows you curate Instagram content based on either hashtags or locations that react with them in a very easy to use environment. More importantly, Tack allows you to seek the poster’s permission to use that content. It is important to realize that just because you are using someone else’s photo and giving them attribution doesn’t mean you have permission to do so. Tack gives you the ability to obtain the legal rights to use that photo.

The Legalities of Photos Online

If you want to learn more about the legalities of using photos online, check out Tyler’s podcast with Ruth Carter, an attorney who understands fully the intricacies of creative licensing. But to sum it up, if a brand uses a photo with people or a product in it, they need to ask permission first. Just because its available on a public site, it doesn’t mean you can use that photo with just attribution. If they don’t, they have grounds for a lawsuit. Real photos will always outperform standard, stock photos.

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